The TrueYouBrand Blueprint
Your step-by-step guide to creating an Authentic Brand for your business
Calling all my service-based women entrepreneurs!
Do you have a business and want to know how and where to market so you bring in more ideal clients...
Are you ready to invest in your business and yourself? Set the wheels in motion today by joining my digital course, The TrueYouBrand Blueprint.
Don't miss this step-by-step plan to build your brand, so you can discover your ideal marketing strategies!
Every woman business owner needs access to the tools and know-how of a brand and marketing strategy, so you never have to wonder what to say where!
THE TRUEYOUBRAND BLUEPRINT DOES JUST THAT.
WHY A SELF-PACED COURSE?
Not everyone has the time, money, or desire to meet 1:1 to learn directly with me...
So, I have turned my proven 1:1 coaching program and resources into a self-led course where you will learn to build your authentic brand, so marketing is a breeze.
The TrueYouBrand Blueprint includes 12 modules with workbooks to lead you through the 12-week course that culminates in the development of your Authentic Brand Guide and Brand Identity Board.
Introducing...
The TRUEYOUBRAND BLUEPRINT
Your Step-by-Step Guide to Creating an Authentic Brand for your Business
DOES ANY OF THIS SOUND LIKE YOU?
You struggle with knowing what to say and where to get more clients
Your marketing feels off and is inconsistent
You often feel like you are sacrificing more than you are earning
You wish someone would help you get clear on and organized with your brand and the strategy to share, so you can finally feel clear about where you are headed in your business
You want to feel confident to put yourself out there in the world and grow your client base
WHAT RESULTS CAN I EXPECT?
By the end of the course, you will have a clear roadmap for your brand and how to use it.
You will...
HAVE... clarity for all your brand and business decisions
DO... serve more of your ideal clients, better
BE... confident in how you want to share and grow your business
What clients say:
I learned so much about myself from Erin’s program! The personality tests were invaluable as I progressed through the course workbook. The materials got me out of my comfort zone, and into work I didn’t even know I needed. I spent many hours reflecting on who I am and what I want to accomplish. The result is I now have a brand and a marketing plan, and I have no doubt I will be successful.
Erin is truly a champion of women entrepreneurs. She’s knowledgeable, thoughtful, insightful, and compassionate. If you’re a business owner wondering how to get clients and distinguish yourself from others offering similar services, this program is for you. I highly recommend the True You Brand Method. Because of my work with Erin, 2024 is sure to be my best year yet!
PURCHASE THE TRUEYOUBRAND BLUEPRINT TO BUILD YOUR BRAND - ONCE AND FOR ALL.
What is a TrueYouBrand?
It's a brand that serves both YOU and your clients, so you can show up sustainably and consistently to grow a business you love.
This course helps you build your Authentic Brand and learn your ideal marketing strategies in 90 days.
Your business before this course
You have... A business with an offer, services
You do... Waiting / hoping for clients to come to you
You are... Available to any customers and clients that will pay you
After The TrueYouBrand Blueprint
You have...
direction and clear authentic voice that showcases why you are the ideal provider of your services.
You do...
know where to find your ideal clients and how to connect with them for repeat business
You are...
able to show up for your ideal clients to develop relationships that grow your business for you.
THIS COURSE IS FOR YOU IF YOU...
THIS COURSE IS NOT FOR YOU IF...
Client testimonial
Having never done anything like this before, all of it was new, challenging, and growing me out of my comfort zone. The workbooks were super helpful and guiding. I would HIGHLY recommend Erin to others. She is so pro at what she does! She's an expert! She brings people along in her area of expertise and teaches them what she knows. She makes us non-pros feel pro! I recommend 1000%. She does what her brand says, she empowers women to be their authentic selves in their business.
PROGRAM DETAILS AND FAQs
The course is $397 and includes lifetime access to all updates for the life of the course. It will go on sale periodically throughout the year. All those in my email community get the first alert for my sale seasons. But they will be announced on my social media channels as well.
The course is designed to be done within 12 weeks - but since it is self-paced you can go faster or slower based on your time and capacity.
Not exactly. I will be in your 12 teaching modules through teaching videos, but we will not have any live meetings. From time to time, I will invite my email subscribers to join me live, so be sure to subscribe so you are always the first to know!
This course is fully digital and fully self-paced. Once you purchase you will receive a login to the course portal. Inside the portal you will find all the course videos, workbooks, and tools needed to build your TrueYouBrand Guide. The workbooks are built in google docs so you can easily fill blanks. Your TrueYouBrand Guide and Brand Identity Board are built in Canva so you can customize everything.
Please feel free to email me and I will get back to you within 48 business hours!
TELL ME MORE ABOUT WHAT'S INCLUDED IN THE COURSE
TrueYouBrand Blueprint - 4 Phase Process
DISCOVERY PHASE - 4 WEEKS
Dive into all things you and your business!
Week 1-2: In this section of your brand building you will take a deep dive into your personality, virtues/values, mindset & limiting beliefs, gifts, strengths, priorities, and goals.
Week 3-4: You will also begin to build your core brand building blocks: the WHY-HOW-WHAT for (you and) your business, your mission, vision, value proposition, your marketplace position, competitors and design your ideal customers.
DEVELOPMENT PHASE - 4 WEEKS
Next, you will assimilate your discovery work!
Week 5-6: Drafting begins for your messaging, position and credibility statements, brand experience and how those inter-relate to your ideal customer(s).
Week 7-8: You will also uncover your top three marketing tactics to build your brand strategy and end with your content framework
DEFINE PHASE - 2 WEEKS
Get the finishing touches together!
Week 9-10: Then you review and refine all content developed and add colors, fonts, and your logo to the TrueYouBrand Guide in Canva. (if you do not have these yet, we will show you how to develop these in Canva)
ACTIVATE PHASE - 2 WEEKS
You are your brand expert!
Week 11: In this final phase, all workbook materials will be transferred and organized into your customized TrueYouBrand Guide. This is your tool to guide any partners, staff, or other service providers and your go-to for keeping on-brand and focused on what's most important to you and your biz.
Week 12: Then you can start living your brand and sharing your messages on your ideal marketing outlets.
Ready to build a brand that works for you and speaks to your clients?
Still have questions or wondering if this is right for you... Shoot me an email - I look forward to responding!
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