TrueYouBrand 1-1 Coaching

TrueYouBrand Method

1:1 COACHING PROGRAM

Your step-by-step guide to creating a signature brand & style that supports you and your business goals.

I believe that women have untapped power the world is waiting for.

I believe that every woman is unique and we are each needed and necessary for a thriving world. Your business is a blessing and a perfect medium to serve, support and grow you and your clients.

Give your gifts to this world. We need you. Working with me, you get a trusted friend and expert, leading you to uncover your authenticity and fuse it with your business.

I am you.

I’ve been where you are...

Working, pushing, hustling, trying, dreaming… wondering what I was missing that kept ease and flow, clarity, courage and focus just out of reach. I was making it, but not sustainably and not in alignment with my heart. I was good at what I did, but something significant was missing.

For years, I had been helping nonprofits and businesses build brand strategies so they could market themselves with clarity and confidence, but I had not applied any of it to myself and my business. I realized that in my hustle to serve others, I had not served myself and my well was running dry – in work, life and with my family.

I needed to shift to uncover what I'd skipped over in my haste. Sound familiar?

It was time to shore up my foundation and do the background work necessary to grow my business sustainably and in full alignment with my gifts, my purpose and goals.

Some of this looked like shedding the ‘good’ so I could allow for the ‘great’. I needed to do for myself what I had been doing for others. It took uncovering my limiting beliefs, reviving my intuition, getting permission to dream again, building a support team, taking clear steps forward and finally, reapplying my skills to this fresh foundation.

This is what I bring to you, my fellow women entrepreneurs, the heart of the TrueYouBrand method and Matchbox Women. Meant to serve, support, and make an impact in ways that fuel your fire and your dreams.

JOIN TRUEYOUBRAND COACHING

Introducing...

TrueYouBrand Method

The TrueYouBrand Method is a coaching program designed to help you gain clarity, confidence, and focus to grow your business. People buy based on emotion and they buy consistently from people they connect emotionally with. I help you humanize your services by deeply and clearly connecting YOU to your work.

There is only one YOU. Regardless of how many others provide the same service. Only YOU do it the way you do – let’s make YOU shine. Your unique voice is needed in this world and I can help you merge your truest self into your business so clients get an experience they want to keep coming back for.

I'M READY FOR A TRUEYOUBRAND

IT WAS A JOY TO WORK WITH ERIN ON A STRATEGIC COMMUNICATIONS PLAN.

I could not have asked for a more flexible (and fun) collaborator to turn those strategies into a plan the organization and its members are still using today.

- Amy Stork, Consultant/Coach, Amy Stork Consulting

What's Included?

When you join the TrueYouBrand Program, you'll gain clarity, confidence, and focus to grow your business through my 4-Phase Process:

PHASE ONE - DISCOVERY

Dive into all things you and your business!

Week 1-2: In this section of your brand building you will take a deep dive into your personality, virtues/values, mindset & limiting beliefs, gifts, strengths, priorities, and goals.

Week 3-4: We will also begin to build your core brand building blocks: the WHY-HOW-WHAT for (you and) your business, your mission, vision, value proposition, your marketplace position, competitors and design your ideal customers.

PHASE TWO - DEVELOPMENT

Next we will assimilate your discovery work!

Week 5-6: Drafting begins for your messaging, position and credibility statements, brand experience and how those inter-relate to your ideal customer(s).

Week 7-8: We will also uncover your top three marketing outlets to build your brand strategy and end with your content framework for these marketing outlets.

PHASE THREE - DEFINE

Let’s get the finishing touches together!

Week 9-10: Then we review and refine all content developed and add colors, fonts, and your logo to the TrueYouBrand Guide in Canva. (if you do not have these yet, we will show you how to develop these in Canva)

PHASE FOUR - ACTIVATE

You are your brand expert!

Week 11: In this final phase, all workbook materials will be transferred and organized into your customized TrueYouBrand Guide.

Week 12: Then you can start living your brand! Here we have one final call to ensure you are applying all your hard work into your life and business!

Learn how to Translate Ideas into Substance with the TrueYouBrand Method

This is for you if you want...

A signature style people immediately recognize
More focus and more direction in your business
A brand that supports you
A step-by-step action plan
To feel prepared to work with the perfect clients for your brand

JOIN TRUEYOUBRAND COACHING

ERIN TRULY HAS THE CLIENT IN MIND AND WORKS HARD TO ACHIEVE THE CLIENT'S VISION.

Her ability to put words into action and graphics to speak volumes was very helpful to us as a small and growing nonprofit. I would highly recommend Erin and the team for any marketing and communication needs.

Charlotte Mitchell

Executive Director, California Farmland Trust

ERIN EXCEEDED ANY EXPECTATION I EVER HAD. I HIGHLY RECOMMEND HER SERVICES.

Erin and the team took us from being off the map to being on everyone’s radar through our website, social media, and internal communications. She is a true joy and blessing to work with.

Dani Fox

Owner/Broker, Dani Fox Real Estate

Now Accepting Clients

RESULT: YOUR CUSTOMIZED TRUEYOUBRAND GUIDE TO INFORM ALL FUTURE BRAND AND BUSINESS DECISIONS.

1:1 Coaching - 90 day program to build your core brand guide so you are never unclear about your brand and how to share it!

Each month you will get two, 1 hr. 1:1 live coaching calls and my weekly open office hours to get your questions answered! I believe that every woman is unique and we are each needed and necessary for a thriving world - this includes YOU.

BOOK A CALL

SPACE IS LIMITED, SO CONNECT WITH ME TODAY!

In Case You Were Wondering...

FREQUENTLY ASKED QUESTIONS

What is included in the 3-months?

Once you enroll, we will have a 30-minute onboarding call to kick us off. You will get a workbook to guide you and help you develop all your essential brand elements and a Canva template you can customize for your brand during the last month. Each month you will get two, 1-hour 1:1 coaching calls and my weekly open office hours throughout your program session to get feedback on your work and support you along the way.

What should I expect to have or be able to do when the program is over?

This program helps women entrepreneurs build their brand and learn their ideal marketing strategies in 90 days. You can expect:

To gain direction and a clear, authentic voice that showcases why you are the ideal provider of your services
To know where to find your ideal clients and how to connect with them for repeat business
And to know who your ideal clients are and how to show up for them to develop relationships that grow your business for you

Do I need to have a business to join your coaching?

At present I am focusing on women with existing businesses. However, I may expand my offering to include women just starting out on their business development journey, so stick around and let’s keep the conversation going about your needs!

How much time should I expect to invest each week?

If you do not do the work, it won’t work - these are wise words given to me by my own coaches and mentors! While I cannot tell you the amount of time it will take you to complete your worksheets, I will say that the more you put into yourself, the more you will get out of this experience. I would suggest planning for about 5 hours per week to dedicate to this work, but you may need more or less depending on what feels right to you.

When are the coaching calls?

Each client will work with me to establish the best schedule for each of us. No evening or weekend calls! I prioritize rest and family-time. I want you to as well.

What if I want more support after my 3-months are over?

I love to support you! First, make sure you are on my email list so you continue to get resources and inspiration to keep going! Once you have completed the 3-month program, you and I can discuss your next best steps and how I may be able to help.

What is the cost of the program?

The 3-month program is $1,725. You can pay in one installment or 3 monthly payments of $575.

Do you provide refunds?

I do not provide refunds at this time due to the amount of time and resources provided to each individual client, even within the first 30 days.

SAY NO MORE, I'M IN!

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